Nineteen states have passed laws restricting it. It follows a wave of bills introduced in various states aiming to ban LGBTQ+ content under obscenity laws, as well as a record-shattering year for anti-LGBTQ legislation, with particular scrutiny on gender-affirming health care access for transgender children and teenagers. The letter does not provide specific details regarding potential legal consequences if Target continues to sell the merchandise in question.
The AGs said they believed the campaign was a “comprehensive effort to promote gender and sexual identity among children,” criticizing items such as “LGBT-themed onesies, bibs, and overalls, T-shirts labeled ‘Girls Gays Theys’ ‘Pride Adult Drag Queen Katya’ (which depicts a male dressed in female drag’) and girls’ swimsuits with ‘tuck-friendly construction.’” The letter also suggests Target may be breaching the law by making decisions that are allegedly “unprofitable” and not in the best interests of its shareholders, citing it as a violation of the company’s fiduciary duty. GOP attorneys general from Indiana, Arkansas, Idaho, Kentucky, Mississippi, Missouri and South Carolina signed the letter, writing they were “concerned by recent events involving the company’s ‘Pride’ campaign.” The letter asserts the states are obliged to “enforce state laws protecting children” from “content that sexualizes them,” including obscenity laws. Here's the real reason Target's stock is dropping Sarah Silbiger/Bloomberg/Getty Images/FILE
Shopping carts in the parking lot of a Target store in Hyattsville, Maryland, US, on Thursday, Nov.
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